On this episode we talk with Sarah Santacroce, Founder of The Gentle Business Revolution & its Gentle Marketing Revolution™ Program, LinkedIn Specialist & Trainer.
We explore the need for more kindness and gentleness, doing marketing in a way that is not aligned to our values and that doesn’t lead to anxiety with manipulative strategies, paying attention to conscious consumers demands, bringing empathy to marketing, understanding that positive messaging might be slower, scarcity tactics and defining what success is.
Sarah talks about growing up in a hippie commune, seeing difference of opinions and how that was dealt with, leaving in different countries, starting her own marketing business and adapting to the gentle way, reflecting on what is enough, and being part of the business revolution. For more about Sarah follow her on Facebook and LinkedIn and https://sarahsantacroce.com/.
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